ALDI & Lidl programs
Focused seasonal ranges developed around a clear promotional theme, target retail price and concise SKU count.
European discount retail programs
Designed for the shelf logic of ALDI, Lidl, Action and value retail.
We support European importers developing resin and ceramic programs for discount, grocery and value retail channels. Each project begins with the named retailer, country, season, shelf price and submission deadline—not a generic catalog.
Retailer + season + target price = first targeted design directions free within 48 hours.
DESIGN → SAMPLE → PRODUCTION
48Hfirst concept directions
15 DAYSstandard sample target
€ PRICEretail-led cost engineering
BSCIaudited production
European value-retail discipline
Clear value, compact packs and the right seasonal story.
European programs often demand strong perceived value within tight price, pack and timing limits. We use those limits to shape the product from the start.
Action-style value retail
Fast-reading forms, trend-right colors, efficient cube and aggressive cost engineering for high-volume value channels.
Pepco, LPP & KiK channels
Coordinated everyday and seasonal décor adjusted to market, shopper, merchandising format and expected price tier.
Country-specific adaptation
Color, scale, motifs, pack copy and assortment roles can be adjusted for Germany, France, Benelux, Central Europe and other markets.
Built around the actual bid
Tell us which retailer, which country and which price point.
A €4.99 promotional item should not be developed like a €14.99 gift piece. We study the shelf and create the product architecture around the intended retail proposition.
- Current assortment and price-band review
- Seasonal trend and whitespace mapping
- Target retail, FOB and landed-cost alignment
- Color-count and hand-paint reduction
- Shelf footprint, inner pack and carton cube
- Submission timing and revision support
Importer bid support
One working team, from brief to bulk.
- 01
Name the retailer and program
Share the country, season, category, target retail price, deadline and buyer references.
- 02
Read the shelf
We compare the existing assortment with current market directions and identify a commercially useful gap.
- 03
Design free within 48 hours
Qualified briefs receive focused, manufacturable product directions for importer selection.
- 04
Prepare the bid
Costing, pack assumptions, sample revisions and presentation logic move together.
- 05
Produce the winning range
The same development partner coordinates bulk production and quality control.
Practical questions
Before we start.
Do you supply ALDI, Lidl or Action directly?
We work with importers and sourcing partners developing for these retail channels. Retailer names describe channel-specific development capability, not a claim of direct vendor status.
Can you develop specifically for an ALDI Easter bid?
Yes. Share the country, target retail price, current assortment references, SKU plan and submission date. We can research the shelf and prepare focused directions.
Can you compete on price-led tenders?
Yes. Cost engineering is part of concept development. Size, relief, color count, finish and pack are revised around the bid target.
ALDI, Lidl, Action, Pepco, LPP and KiK are referenced solely to describe importer-led retail program development. Lobby Craft does not claim direct vendor status or endorsement by these retailers.
Send the next brief
Let us earn a place in your next retail submission.
Tell Mark the retailer, season, category, target price and deadline. Your first targeted product directions are free.
Start your project brief